It is fascinating that there are still companies that believe that an online presence is a waste of time.
I met with a prospective client this morning. During the meeting he told me that another friend of his spent the last 20years in the manufacturing industry. This guy, let’s call him Gary, eventually got promoted to CEO of their national company. Gary does not see why having an online footprint will help his company doing anymore sales and why money should be “wasted” on updating/reworking their current website.
Here is what I told him (not my exact words, mind you):
“You have a great manufacturing plant, with the some of the best machines for manufacturing textiles. This company has a website which was last updated in 2000. There are no images on their website and the contact person mentioned does not work for your company anymore. People in the town where your biggest factory is located, is under the impression that your company closed down 4 years ago. Do you really believe that not having an online footprint will help?”
Marketing is vital to a company’s survival. Yes, online might not be the only answer, but it definitely should be in the strategic mix of marketing your company. Having spent lots of money advertising in different regions throughout the country, they have missed their local market by a long shot. Relying on people to assume that you are still open for business and not communicating with your local market have cost this company dearly!
Never under estimate the power of marketing, be it online or offline.
Keep Well!
