Andy LaPointe wrote a great article on his blog yesterday called “Forget the question, change your answer”.
Here is a quick extract:
“Mid 20th century: How can I increase my profits?:
Start a real estate company and construction business to take advantage of the baby boom after WWII.
Late 20th century: How can I increase my profits?:
Start an technology-based Internet company.
Early 21th century: How can I increase my profits?:
Start a communication-based Internet company.
Mid 21th century: How can I increase my profits?:
Start a company that provides international trade and global distribution. The world is shrinking and trade will be vital to all aspects of the globe.”
I found this to be a great read.
How often do we sit around discussing a question, and not the answer. The perception of the world being a smaller place, have not yet struck home with everyone yet.
Our business is located in a small town called Paarl, in the Western Cape of South Africa, and yesterday, out of the blue, someone from Canada and Australia contacted me for work.
What did I do after I spoke to these people? Immediately went and checked my website. Is it up to date, are the numbers correct, did I add my latest clients, etc.
This article from Andy just made me realise again that profits are to be made, but I must make sure that my focus is on the correct place and keep I keep my “shopfront” (website) up to date.
Keep Well!!
